Lead Nurturing: An Essential but Overshadowed Step

Lead generation is an important part of the business. You want sales,but to get sales,you first need to generate leads. There are several ways to do this. However,it’s not a one-two step. There are several factors that may convert a lead into a sale or turn customers away from your brand altogether.

According to a lead generation consulting agency,these are some of the reasons your leads should be nurtured:

Some Leads are Uncertain

They chanced upon your website,but they’re not really sure whether they want to proceed with the transaction. They are not hopeless leads just yet. If you work on lead nurturing,you can convert them into a sale eventually. For now,be a source of relevant information so that they will look at you as an authority in your niche.

Some Leads Want Options

Your leads may know your brand as a good company,and they want to purchase,but they’re not sure which product to buy. This also requires nurturing and guidance to help them make up their mind. If they are looking at properties for rent,for instance,their decision to rent an apartment or a condo unit might have something to do with their monthly salary or proximity to their office. Help them address these avenues to narrow their search.

Some Leads Need Guidance

For some leads,the decision has already been set,but they don’t know how to go about the process. For a complicated task such as buying a car,for example,the intent to buy is not enough. They need your guidance in helping them along the process. They have the money,but you need to share resources that will explain the down payment,financing options,car maintenance,and even resale value of their prized investment.

The sale may be the final step in the buying process,but the process for each customer to get there is different. Nurture your leads so that they can be converted into a sale,and be a repeat customer.

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Nurturing Leads Despite Corona Uncertainty

There is a lot of uncertainty now that the whole world is facing the threats of the novel coronavirus. No one knows when the curve will be flattened worldwide,though some countries have shown that they have a better response to the pandemic. Despite the current setback,it’s important for your company to prepare for when things eventually return to normal.

While business may not be picking up right now,you shouldn’t stop nurturing leads. Here,Concinnity Limited shares some of the ways to keep business coming despite the outbreak:

Produce Quality and Timely Content

Unless your product or service is essential in the time of COVID-19,you will notice a dip in traffic and leads. That’s not because prospective customers have lost interest in your business; it just so happens that they are more anxious about or interested in everything related to the coronavirus. Position yourself to be their source of information at this time,and encourage them to care about their health.

Keep Content Relevant

It’s good to create content around trending topics,but you’ll also want your content to continue to bring value to your business. This is where the relevance of your topics to your niche comes in. With all news sites talking about the virus,you need to create content that is not just a rehash. Your content should still keep your brand in mind and nurture quality leads by addressing their pain point. The only difference is that now,your content will also consider the unique situation of your consumers due to the pandemic.

Stay Connected

You may have been negotiating with potential clients before social distancing was recommended in your area,but while it may take weeks or months for the lockdown to be lifted,you can still keep in touch with your prospects through online means. Never abandon them or ignore their calls during this time. The right way to nurture leads is to always remind them of your presence and of the help you can give.

For more information,visit:https://concinnitylimited.com/

Essential Steps to Boost Your Social Media Following

Mature digital marketers understand that an account’s number of followers isn’t equivalent to its true value. However,having a huge following isn’t exactly a terrible thing,either. That’s why professionals undergo search engine optimization training to improve these numbers,among many things. Whether you like it or not,social media users look at these numbers,which affects their decision whether to follow you or not. Better social media following means you’ll have bigger chances to reach a wider audience and increase your influence. So,how exactly can you boost your social media following? Here are some ways:

Optimize Live Streaming Videos

One of the things about social media that digital marketers can capitalize on is its immediacy. If you have something to share with your audience,you can do it right away with a live video. When done properly,you can expect increased brand awareness,new followers,and better engagement with your exisiting audience.

Share Better Content

Proper social media marketing isn’t just about curated feeds and scheduled posts. More than the quantity,it’s all about sharing high-quality,professionally curated content that’s specifically created for increased social media following. Instead of focusing on “branded” content,it’s more effective to create posts that people can relate to. What kind of tone should it have – funny or emotional? Try to make each post unique and personal. After all,you’re trying to connect to people.

Follow Relevant Accounts

Getting a follow usually starts with being a good follower. Look for the accounts of real people and businesses that are similar or relevant to yours and give them a follow. This is the first step to build your own following,as this will allow you to interact with others within the same industry or have similar interests. Often,a simple follow can guarantee you a follow back,especially once they’ve seen how valuable your content is.

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Legal sports betting is here to stay. Here are 3 key considerations for new punters

Evers since sports betting became legal at a Federal level in May,2018 (you can read that ruling here),the American gambling space has evolved rapidly. Today,there are more sports betting location in the U.S. than ever before and the market shows no signs of slowing down.

It all kicked off with the then NJ Governor Chris Murphy won a suit against the Federal Government,deeming the 1993 ban on sports betting unconstitutional. Today,17 states have some sort of legalized sports betting and the numbers keeps growing. NJ was first to launch and,as of today,it makes more money money than the State of Nevada in sports betting revenue. Pennsylvania and Indiana also offer sports betting online,and projections state that there are as many as 20 states in the pipeline,all waiting to open up the local sports betting markets.

What should you be thinking about if you are interested in trying out sports betting on one of the available sportsbook?

First,there are offshore books to stay away from. These have been around for a couple of decades and have are available to those who are willing to get around local market regulations and use runners to get their bids online. These offshore websites are,naturally,losing market share to the regulated U.S alternatives,but you can still find them online.

Second,you will need to be present in one of the states where you are planning to bet. In most cases,you need to sign up physically at a casino,even though there are mobile options and apps you can use while in the state. In other cases – especially when there is a monopoly (normally a casino run by Indian tribes) you have to remain on location even when using a mobile app.

Lastly,you need to have a rudimentary understanding of how betting works. There is a ton of content on the internet about how betting works,the various types of betting options there are,and what sort of strategies you can implement to be successful with you betting. The site bostonsportsextra.comis a good place to start if you need a few pointers before you begin.

Sports betting in the U.S. will continue to evolve quickly in the next coming years now that PASPA is behind us. Keep an eye out for the many sports betting locations and operators that pop up across the country and make sure to visit them should you feel inspired to place a wager on your favorite team.

Google has managed to build and compile a warehouse of information through the help contributors like you. Truth is high authority sites like Wikipedia,Factbook and Freebase happen to be in existence because of an online community supplying data within them. Coincidentally,these are also where Google sources most of their data covering almost everything. From historical events to people and to almost every topic,you’ll find literally everything on Google.

Well,this is all thanks to the search engine’s data gathering system and training for SEO. Through Google,you are able to find answers and results to every query you ask of it. What’s even more interesting is the fact that you can get response on an instant. Now,you’re probably confused as to why bring up Google and its function. The truth is knowledge graph is another feature created by the search engine to improve user experience whenever they look for something.

What Is Knowledge Graph?

You probably saw a big block of information on the right panel of SERPs. It usually has a picture or a summary of information that related to whatever you’re searching. This is officially known as the knowledge graph.

Basically,it’s a compiled set of information which is put together by Google to give you the best description or meaning. Through this panel,users get a bunch of information to widen their understanding about a specific topic.

How Is It Related to Digital Marketing?

Knowledge graph has managed to pique the interest of many digital marketing agencies because of how eye-catching it would be to users. In the hopes of further intensifying their SEO courses in Hong kong, they want to ensure that whatever is written or appearing on the said panel is accurate and true.

The thing is,achieving this goal is a lot harder than people expect. Since Google is in full control of what to show and see on this panel,marketers can only do so much to ensure the information will appear correctly. Inserting your preferred content may take a while since it has to undergo review and verification with Google’s system.

How Can I Optimize My Business’s Knowledge Graph?

While Google has the grip hold to whatever is showing on the knowledge panel,this doesn’t mean you should neglect the optimization of your website and content. As mentioned earlier,most of what is shown on knowledge graph is basically a set of data collected from the information or content provided by users themselves. However,this doesn’t mean you can slack off on your optimization initiatives.

Remember that all information on this panel came from what users are supplying them. So you have to ensure that whatever you’re putting on your site or blogs must be relevant enough. Google picks up data that are deem to be of help for people searching for it. Thus,it is your responsibility to provide correct and useful information. It’s important that you monitor every detail that will appear on the keywords or brand you’re targeting. So if something is not right,you can easily amend and update them. From logos,contact details to social profiles,make sure they are linked correctly.

Knowledge graph can be very useful in supplying users with instant information about specific search terms or phrases. This can only be achieved when the extracted data is reliable enough to show it on SERPs. Understanding its dynamics and structure is a great help to help businesses in utilizing it when marketing their brand. That’s why you need to ensure that every context and content you provide will be of value.

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Why Mobile SEO is important nowadays?

There’s been an ongoing trend in the digital industry. Many digital strategists are seeing a gradual shift on online searches. What’s even more is search engines are also noticing the change on visitor trends in the recent years. As compared to before,it is right to claim that mobile is steadily dominating the online searches. This is in fact the very reason why Google also rolled out the mobile-first update,hence,the appearance of mobile SEO. However,with all that’s going on,many are still unsure on how they must go on about this.

While mobile has made quite an impression to users and search engines,you probably have questions as to why you have to do it. To answer that,here’s a list of reasons why you need mobile SEO.

Most Users Are Mobile Users

It is said that almost 70% of searches are coming from mobile. As smartphones continue to takeover,it only makes sense that businesses must take advantage of this growing market. The most effective way to do that is to ensure that your business website is optimized for mobile search. To reach out to this audience,you have to work on improving the mobile experience of these users. Since they often look for something easy to navigate and short loading speed,you have to make sure that your site is all agreeable to these conditions.

It Can Help Increase Profit

A website which follows the mobile first design is likely to perform better as compared to those that aren’t. Traffic-wise mobile responsive sites provide more revenue to businesses. There are studies showing how a 30% to 50% increase on visitors. Of the 10 % to 15% of that number converts into sales. This only shows the impact of these devices to consumers who have buying intention.

In most digital strategy training in Hong Kong,they’ve also incorporated mobile SEO as part of the program. Since it is becoming an important aspect of the industry,they’ve started merging this branch to the lessons they’re offering online.

Gets You on Top of the Ranking

As with Google’s mobile first update,it only proves the power of mobile on search engine results. This is not the first update they’ve launched related to mobile,but it is the most convincing of them all. With a highly responsive website,it’ll give you a better edge on the competition. This is because Google seems to favor sites that have fully optimized mobile sites. If you opt to not follow that standard,you might receive manual actions in return. These penalties may include not allowing your site to appear on any pages of SERPs. If that isn’t enough convince you to go mobile,you’ll have to expect for the worst.

Promotes Growth & Brand Recognition

Following the mobile first standard can boost up your brand’s identity in so many levels. Aside from increase on awareness,it may foster loyalty among existing customers. Since you’ve managed to please these people,they are likely to go back again whenever they require your services or goods. Because of this,you can almost ensure the steady flow of profit coming it. If the site continues to perform,you can expect greater opportunities to expand and grow even further. In other words,you can undoubtedly connect it to the future and success of your company.

With mobile users continuously dominating the online searches,it only makes sense to have your business adapt to this change. One good way to do that is to optimize your site for the sake of these audiences. It might be intimidating to do so,but with the right team and people to work with,all your efforts will pay off. So be sure you start sorting through your mobile SEO to cope up with the highly evolving market of digital marketing.

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Last October 2019 Google has rolled out a major algorithm update that shook the digital world. It is said that this update affected almost 10% to 15% of total searches. What’s more is many experts said that it is the biggest change they’ve encountered for the last five years. So you can only imagine its impact to many websites,site owners as well as digital marketers. Now,with all the things that happened,there are still uncertainties lying around which leave many confused. Even though it has been explained over and over again,it’s normal to feel lost when you’re confronted with tons of information

So to clear up some worries about Google’s BERT update,here are some details that can widen your understanding about it.

What Is BERT?

BERT which also stands for Bidirectional Encoder Representations from Transformers is a major Google algorithm update that is focused on enhancing its understanding of natural language. With this framework,the search engine aims to create better interpretation of some of human’s complex language. This includes translating some commonly used nuances to provide users with accurate and relevant search results. It utilizes intricate formatting which analyzes the possible relation of search query to other words.

Rather than singling out a word,the BERT update aims to interpret it as a whole query. It’s like diving deeper into the semantics of the query to offer users the right set of answers.

The Effect of BERT to SEO

Unfortunately,there’s no way you can optimize your site for BERT,but there are some steps you can do to avoid getting hit by it. Most advanced search engine optimization (SEO) training programs provide a list of actions you can do to keep yourself invulnerable to its impact. Among those are the following:

• Focus on creating and publishing high quality content – it should be worth sharing and promotes valuable information for users.

• Think of search intent when writing content – it always matter to Google if whatever you’re publishing will address search queries.

• Always put users as your motivation – you must create content that will both answer user queries and improve their search experience. User intent must always be your top priority.

What to Watch Out For?

Just like any other updates or branch in digital marketing,the BERT update is also susceptible to myths. So don’t easily believe what you hear or read. Unless it is confirmed and proven by experts,you can’t make decisions based on those. Now,to keep yourself in good standing for an algorithm update as big as this will be launched,here’s what you should be aware of:

Targeted Keywords – You need to be careful about the phrases or words you’ll target. It should be relevant and must be structured on how human would use it. Thus,you have to check on the grammar,tenses and preposition since BERT has the ability to read and understand those.

Search Intent – Your content must be written with the intention of answering search queries.

Content Structure – You have to remember that before Google or search engines,you should be talking to people first. Thus,the way you write content should be plausible enough for humans to understand and read.

Google introduced BERT to provide users with results that they wanted to see. With all the data above,it’s pretty clear what Google wants you to do and that’s to optimize for humans not for search engines. So it only makes sense that you do. This is to prevent the worst from happening.

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Easy Tips on How to Find a Tutor

Finding a tutor is something that every student will have to face during their schooling. It is inevitable that the student will be in need of one since he/she will have to take tests and so on.But finding the right tutor is often a daunting task for many students. That is why they usually choose to seek assistance from tutors that work online. But there are actually many who think that taking some online tutoring lessons is enough to become an expert in tutoring.Many people think that being self-taught and independent is enough to make one an expert. That is a wrong notion that many people have. This means that they forget the many benefits that can be derived from reading books and studying for exams. Now if you want to know how to become an expert,you should consider how these benefits can benefit you while you’re out for a stroll. It might be worth checking out:

How to find a tutor?

 

If you are looking for the right teacher,you must know that finding one can be quite easy. There are actually many directories that can help you find a tutor online. It is just important that you find the right directory that can give you the right information regarding teachers. It would be really helpful if you use the internet search engine in order to find the best list of online tutors. You must also check whether the directory has not been established just recently or whether it has been around for a long time. This is because there are those directories that may not give you the accurate information regarding the tutors. But when you have found the directory that can give you the accurate information,then the next thing that you should do is to contact the tutor. This is because you don’t know how the tutor will react if you give him/her feedback about his/her teaching methods.

 

How to choose?

 

When you have decided that you are willing to pay for a tutor,the next thing that you should do is to decide which type of tutor you would like to have. You should know that there are some that charge by the hour while others charge by the lesson. This is because you should ask the tutor to deliver a specific number of lessons in a specific number of hours.

 

This is why it is best that you find a tutor that offers a great service like: www.11plustutorsinessex.co.uk . This way,you will be able to see whether the tutor can truly help you with your school work.